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Savage x Fenty - September 2018 - New York Fashion Week

Source: Presley Ann / Getty

It looks like Bajan Billionaire Rihanna Fenty might be expanding her growing empire to include swimwear. A new 1(b) intent-to-use trademark application was filed for “RIRI” in class 009 and 025 to be used for sunglasses & swimwear. The motion includes swimwear, coats, neckwear, belts, and shoes.

The award-winning entertainer has been growing her empire for years. From Fenty Beauty to Savage X Fenty to the rumored Fenty Hair, the entrepreneur is on the road to dominating the beauty and fashion industries.

Rihanna made waves with her color-inclusive beauty line and her size-inclusive intimates line. She was the first to offer a diversity that reached all shades, all sizes, and all backgrounds. Whether you had a disability, were nine months pregnant (like model Slick Woods), or had a complexion on opposite ends of the skin spectrum, Rihanna made you feel seen and heard. With a formula that includes diversity and inclusion to that extent, a new swimwear collection will be successful.

Apple Super Bowl LVII Halftime Show

Source: Christopher Polk / Getty

Rihanna started 2023 with a bag. After a very long performance hiatus, the starlet bodied her Super Bowl performance, while announcing she is pregnant with her second child. As the world recovered from the news, she let us know she will also take the stage of the 2023 Oscars to perform her emotionally charge ballad, “Lift Me Up.”

There’s no telling if new music is over yonder, but we will get a few performances, new products, and a baby!


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Fenty Swim? Rihanna Files A Trademark That Indicates A New Swimwear Line  was originally published on