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Mitchell & Ness Appoints Don C as Creative Director of Premium Goods

Source: Mitchell & Ness / Mitchell & Ness

One of the culture’s top creatives has leveled up yet again. Don C has been appointed Creative Director at Mitchell & Ness. 

As spotted on Hype Beast the Chicago native is now officially sitting at the table with the sports apparel company. On February 28 Mitchell & Ness, a premier worldwide purveyor of nostalgic sportswear and premium streetwear, announced the appointment of Don Crawley, professionally known as Don C, as the new Creative Director of Premium Products.

This appointment strengthens the long-standing existing relationship between Mitchell & Ness and Don C, which first partnered in 2011 with the release of luxury Just Don caps. Since, the two have collaborated on product lines like ‘NBA Jam,’ ‘No Name,’ and other premium apparel and headwear collections. The announcement comes on the heels of significant growth and expansion for Mitchell & Ness. Last year, the company was acquired by global digital sports platform, Fanatics, and a strategic ownership group comprised of some of the most prominent names in sports, entertainment and business.

“Don is truly an icon and visionary, and after having worked with him for many years we’re ecstatic to have him formally join the Mitchell & Ness family,” said Kevin Wulff, CEO of Mitchell & Ness. “Fans of the brand can look forward to exciting new products across all leagues that will fuse the brand’s heritage with Don C’s cutting-edge creative vision.”

In addition to bringing a fresh set of ideas and culturally relevant moments for the brand, one of the first collaborative projects includes launching the MLB ‘Cooperstown Collection’ in April surrounding MLB’s season opener. The launch will include Just Don premium shorts celebrating the MLB’s most recent expansion teams: Colorado Rockies, Florida Marlins, Arizona Diamondbacks and Tampa Bay Rays. Beyond that, Don C will be an integral part of rolling out the new collection of NBA shorts and headwear designed to celebrate some of basketball’s earliest and greatest foreign NBA players including the likes of Drazen Petrovich, Tony Parker & Toni Kukoc.

Don C enthusiastically speaks to joining the brand in an official capacity, stating, “Working with Mitchell & Ness is a dream come true. I grew up on throwbacks and sportswear, so it’s an honor to be able to impact something that affected me so much through my creative journey and love of sports. I’m looking forward to storytelling and creating more timeless products alongside the Mitchell & Ness team.”

Fans can shop the Mitchell & Ness x Just Don collection featuring NBA, MLB, and NFL apparel at

Photo: Mitchell & Ness

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Mitchell & Ness Appoints Don C As New Creative Director  was originally published on