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For quite some time now social media challenges have taken over, there was the running man, planking and the latest Bow Wow challenge.

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Recently Lord Jamar of Brand Nubian posted a video on Instagram to introduce another challenge to us.


He said to his followers,”On my BOOK PHONE…the KNOWLEDGE is callin!!!”

Lord Jamar then prompted and encouraged them to get involved in the #bookphonechallenge.

According to VLAD TV he has wanted more rich people to show off knowledge instead of their money all the time.

Some of the books he is holding during his post are Rap, Race and Revolution, African Holistic Health and more, but he wants people to educate themselves.

Just like some say, “health is wealth” remember “knowledge is power.”

Go head and try the #bookphonechallenge!

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Lord Jamar Starts The #BookPhoneChallenge [VIDEO]  was originally published on